Website Marketing

Listed below are just a few of the ways your website can be marketed once it is online. We will be bringing you information on these and additional topics in the coming weeks. For now, let's begin with the first topic, Pay For Position Search Engines:

• Pay For Position Search Engines
  
• SEO (Search Engine Optimization)
  
• Link Popularity
  
• Blogs
  
• Social Networking
  
• Banner Ads
  
• Newsletters/ Email Marketing
  
• Online Brochures
  
• Autoresponders
  
• Email Signatures
  
• Newsgroups
  
• E-Commerce Enabled Sites
  
• Online Business Press Release Writing Tips And Ideas
  
• Online Presentations/ Slideshows
  

Pay For Position Search Engines

We all know how important it is to be listed on the popular search engines, but if your site isn't listed in the top ten search results you might as well not be listed at all. Here's the challenge: For a majority of popular keywords, it takes an expert to achieve top listings. And here's why: If you searched for the keywords "pet supplies," HotBot or Lycos or Snap may find 44,378 website listings and guess what... virtually all of those 44,378 websites want to be listed in the top ten!

But with the pay-for-position search engines like Goto.com, you don't have to be an expert to achieve top listings, because you "bid" for your position in the search results. For example, let's say the website in the #1 search results position has bid ten cents per visitor, meaning they've agreed to pay ten cents for each person who clicks through to their website. And the #2 position website has bid seven cents, and the #3 position website has bid 5 cents. With this system you can instantly place your website at any position, simply by outbidding the site in that position. Pretty cool, huh? Instant positioning.

The big gotcha is that Goto.com has been around so long, that there are many many bidders and the positioning prices have been driven high. For some keywords, the top results bids are at $1-$2 per click-through. That's an extreme case, however the majority of keywords are higher than most people would like to see. But don't be alarmed, because we've got some great tips which can bring you success in the pay-for-position search engine game.

First off, Goto.com isn't the only game in town. Get your site listed on the other pay-for-position engines. Sure Goto.com is the most popular and gets the most traffic of all the pay-for-position search engines. But there are many such engines, and you should get on them all.

1. It costs about twenty-five cents per visitor to havea cozy spot near the top of the Goto.com search results. But on other engines it costs only one to five cents per visitor. The majority of these engines are surprisingly cheap. Here's a list of pay-for-position engines:
   
   http://www.GoTo.com
   http://www.findwhat.com
   http://www.rocketlinks.com
   http://www.simplesearch.com
   http://www.hitsgalore.com
   http://www.netflip.com
   http://www.kanoodle.com
   http://www.onesearch.com
   http://www.7search.com
   http://www.thenet1.com
   http://www.SearchUp.com
   http://www.epilot.com
   http://www.colorstamps.com
   http://www.searchhound.com
   http://www.sprinks.com
   

   The "pay for" search engines above are displayed as live hotlinks . This allows you to click on the link and use it as a "launchpad" to visit the various search engine websites to maintain your bid listings.

2. Don't just bid on one or two keywords. Or on five or ten. Bid on 25, 50 or 500 keywords! That way you can achieve 25 times, 50 times or 500 times the traffic. Most people don't know this, but there's a special way to submit "bulk" keyword bids.

   In most cases, the engines will accept your bids in spreadsheet format. Goto.com offers a spreadsheet template you can download, fill out, then return to them. For each engine, carefully review their site for details on their bulk or batch keyword submission procedure. If you don't see anything on the site, email them and ask if they'll accept bids in spreadsheet format. We found that many don't have this info on their site, but on request they will accept bulk bids in spreadsheet format.

   Ahhh, the light bulb went on. If bidding on one or two keywords brings you say 20 visitors a say, think about the traffic you'll get if you do bulk bidding!

3. On some engines, for certain popular categories the top listings (i.e the top three bids) also appear on the search engine site's homepage. If you can get your listing on the high-traffic home page of a search engine, you could realize a substantial increase in the amount of traffic to your site. There are only certain categories (e.g. travel, entertainment, sports, Internet, computer, etc.) which appear on the home page. Try and fit your listing into one of these categories, then work hard to get a top 3 listing.
   
   Getting agressive positioning of your website in a good number of pay-for-position search engines is an excellent "power technique" that you can set up now, and have work for you around the clock with minimal maintenance.